Because of the widespread use of the internet and digitization, the world has shrunk in size. It only takes a few hours for a video or show that has been released in one part of the world to go viral in another. As streaming content has become more widely available and consumed, it is critical that production companies employ effective security measures to prevent piracy. Using techniques like DRM protected content and forensic watermarking, content providers can keep track of and prevent unauthorised access to their video assets. “geofencing” can also be used by content owners to restrict and optimise programming for different geographic regions.
In some cases, it may be necessary for content providers to restrict access to video assets in certain regions. This could be due to the fact that they only have licencing rights for a video in a specific region and need to keep it from being viewed outside of that region, or for security reasons. As a result of geofencing, videos can only be watched in specific geographic areas.
It is also possible for studios to release content at the right time for different regional audiences using geofencing. Suppose a studio wants to offer a movie at a lower price or package it in a different way for a particular region. For one thing, it prevents localised content from being delivered to the wrong people. A subnet of IP addresses is used to block digital media as part of Geofencing. Using a unique IP address, the local ISP (internet service provider) ties each device to the user’s physical location. You can prevent people from seeing the video by blocking their access to specific IP addresses.
This logic is often thwarted by pirates, who distribute pirated content in places where it isn’t supposed to be. It’s here that video watermarking comes into play. Geofencing and forensic watermarking can be used together to track content that has strayed outside of their intended boundaries. A watermark detector can be used to identify the source of leakage in the event of infringement by extracting and detecting the watermark embedded in the premium content. Distribution channels and malicious users can then be targeted with appropriate measures.