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Is Outbrain A Better Alternative To Google AdSense?


With the digital landscape constantly changing, it’s important to keep up with what’s happening and get ahead of trends. One such trend is native advertising, which has gained a lot of popularity in recent years for its ability to create compelling content that brands can use. But there are many different types of platforms for native ads – Outbrain being just one. With an affordable pricing plan and easy-to-set-up ads, Outbrain may be another option for you to consider!


Outbrain is a great alternative to Google AdSense because it offers more targeting options, provides more detailed reporting, and has a lower cancellation rate. It also has a wider range of ad formats than Google AdSense, including text ads and image ads.

Outbrain History

Outbrain is a popular ad network that allows website owners to place ads on their websites. Unlike Google AdSense, Outbrain does not require any upfront payment from website owners. Instead, it takes a cut of the advertising revenue generated by ads placed through its platform.

Since its inception in 2007, Outbrain has grown to be one of the most popular ad networks in the world. This popularity is largely due to its unique approach to advertising. Rather than placing traditional banner ads on websites, Outbrain inserts “outbrain widgets” into websites. These widgets are small pieces of code that live on websites and track visitor behavior. When a visitor clicks on an outbrain widget, the widget sends data about that visit to Outbrain. This data includes the user’s IP address, browser type, and other information specific to that visit.

This data allows Outbrain to create targeted ad campaigns that are more likely to be effective than traditional banner campaigns. By targeting ads specifically at users who have visited your website before, your site can generate more sales and increase your chances of ranking higher in search engine results pages (SERPs).

Overall, it is a powerful ad network that provides website owners with a way to generate additional income without having to invest any upfront money. It also has the advantage of being relatively easy to set up and use compared to Google AdSense. If you’re interested in trying out it as an alternative to Google AdSense, be sure to consider all

What is Outbrain?

Outbrain is a content marketing platform that allows users to create and publish articles, social media posts, and videos. It then distributes these pieces across its global network of more than 200 million monthly active users. It charges a commission on all ad clicks generated through its content.

Some potential benefits of using it over Google AdSense include:
-Potential for greater ROI due to higher commissions (Outbrain reportedly pays 70%+ commissions on ads generated through its content).
-Ability to target a wider audience with Outbrain’s global network of users.

  • Reduced need for technical skills as most features are available within the platform.

What Are the Advantages of Using Outbrain?

There are a few key advantages to using Outbrain as an alternative to Google AdSense. First and foremost, Outbrain offers a higher commission rate than Google. That means you’ll make more money from your traffic by using Outbrain rather than AdSense. Additionally, it offers more control over your ads and the data they collect. You can choose which keywords to target, how often your ads will appear, and what type of ads you want to run. Finally, it is designed for creating content-rich websites, so it will help promote your site’s readership and engagement.

What Are the Disadvantages of Using Outbrain?

There are a few disadvantages to using Outbrain over Google AdSense. First, Outbrain charges more for placement than Google does. This can add up if you use a lot of ads. Additionally, because Outbrain is an advertising network, it may not be as effective as other ad networks when targeting specific keywords. Finally, while Outbrain offers a variety of ad formats (including text and image ads), Google only offers text-based ads.

How Much Do Publishers Make With Outbrain?

Publishers make a lot of money from Outbrain. According to one study, publishers can expect to earn $1.50 for every 1,000 impressions they receive from its ads. That’s a pretty high return on investment! Plus, because Outbrain is an ad network, it’s easy for publishers to track their earnings and optimize their campaigns accordingly.

Overall, Outbrain seems like a great option for publishers who want to boost their traffic and income. Thanks for considering it!


There’s no doubt that Google AdSense is a powerful advertising platform. It has been able to achieve incredible results for many businesses over the years. However, there are certain times when outbrain might be a better alternative. Let’s take a look at some of the reasons why:

1) Outbrain offers more targeting options – with Google Adsense you are limited to targeting ads toward the entire world, while outbrain allows you to target ads specifically toward users who have visited your website before. This can be incredibly valuable if you want to reach people who have already shown an interest in what you have to offer.
2) Outbrain gives you more control over your budget – with Adsense, Google takes 70% of all revenue generated from clicks on ads, while outbrain takes only 30%. This means that you can spend more money on quality campaigns without fearing financial ruin.
3) Outbrain offers more flexibility – with Google Adsense, your ads must be placed in specific slots within the page layout, while outbrain allows for much greater freedom in terms of where and how your ad will appear. This can give your campaigns a much higher level of personalization and responsiveness than those run through Google AdSense alone.