Your customers are the pillars of success for your business; without their loyalty and trust, you can never establish your market presence over your peers. Treating your customers with respect and integrity is your first step toward marketing campaign success. When you take into consideration their needs, you can customize your marketing strategies accordingly to boost lead conversions and get more sales in the process for your company.
Entrepreneur Daniel Klibanoff from Asheville, North Carolina, is an inspirational name in the field of direct marketing and business success in the USA. His own journey started in 1982 when he founded his first data company with $500. Over the years, his company grew to earn millions in revenue and cater to top names in the market like AARP, Citibank, Chase Manhattan Bank, Hearst Magazines, Allstate, and many others. All the companies he founded earn attractive revenue in millions of dollars today.
At present, he is the CEO and President of Multimedia Lists Inc, a popular provider of multi-channel audience and data solutions to advertisers across the globe. In the past, he was the pioneer and introduced a comprehensive database of 100,000,0000 holders of credit cards in the market with TransUnion. This was the first time a credit bureau like TransUnion released data into the market for offers that were non-credit in nature. In this move, both TransUnion and his company earned a revenue of over $20,000,0000.
Relationship with the customers and suppliers with proper conduct
According to him, every business owner should have a standard work ethic to encourage growth in business operations. Building goodwill is crucial, and when it comes to treating customers and suppliers, your conduct must be proper with dignity. In this way, you can build solid and strong relationships for your company.
Apply the above approach to your marketing strategies
Marketing strategies should be customized to meet your business goals. They should be planned carefully, keeping the customer’s demands in mind. Every successful business takes the needs of its customers into account when planning marketing campaigns. There is no point in promoting your products and services to the wrong customer. Understanding the customer is your key to making your marketing campaigns successfully to generate the desired returns on investment you expect.
Your business message should be concise and to-the-point
When you draft the marketing message for the customer, it should be direct and concise. The message should have a call-to-action to guide the customer on the next step if he/she wishes to buy the product. Customer support and satisfaction help you invoke trust that goes a long way in establishing goodwill for your business over your peers.
According to Daniel Klibanoff, the goodwill of your business will increase customer acquisition and retention. You can market your products and services to loyal and repeat customers enhancing the returns on investment for your business over time!