The mobile application development company industry has been thriving for the past few years and it doesn’t look like its growth will stop anytime soon. This has prompted us to put together a list of the top 12 mobile app development trends to watch out for in 2022. Let’s dive in!
1) Add conversational UI (chatbots)
One of the hottest tech trends currently sweeping through Silicon Valley is conversational UI (or chatbots), a technology that marries messaging apps with artificial intelligence. Bot platforms, such as Facebook Messenger, Slack and Kik, are allowing consumers to interact with brands like airlines and hotels through natural-language conversations. By 2020, some predict that more than half of web searches will be conducted by conversational user interfaces instead of search engines. In other words: Chatbots are taking over!
One of those businesses that’s taking advantage of conversational UI is United Airlines. The airline recently debuted a Facebook Messenger chatbot called OJAI (acronym for on-the-go) that helps customers locate and book flights—all without having to log into its mobile app development company in USA.
2) Multi-platform Support
With an increasing number of enterprises looking to get into mobile app development, one thing has been made clear: We are only at the tip of a very large iceberg. While there is still a lot of room for growth within Apple’s and Google’s walled gardens, it is definitely time to think about how your apps will be used on various platforms. As multi-platform support will become increasingly important going forward, make sure you include it in your mobile app development strategy.
Of course, going multi-platform doesn’t only mean Android and iOS. There are several mobile platforms that you need to consider when you look at your app development strategy: Facebook, BlackBerry, Windows Phone, etc. And if you think about it, there are a ton of different use cases that necessitate apps on these platforms as well.
3) Integrate Voice Assistants
In 2018, there were 30.3 million voice-activated speakers in U.S. homes; that number is projected to reach 92 million by 2022 . The proliferation of these devices makes it easier than ever for mobile apps and services to integrate with them, making voice assistants like Amazon’s Alexa and Google Assistant big news in the world of app development. Brands need to be ready now if they want a seamless experience later on.
4) Build Apps on Blockchain
The future is already here, and it’s built on blockchain technology. Many experts predict that blockchain will be a game-changer when it comes to apps and mobile app development, because of its decentralized nature. Rather than going through a middleman or third party, apps can now be built directly on top of blockchain networks themselves.
5) Personalization & Recommendations
Personalization and recommendations help brands earn consumer loyalty by putting customers first. They also demonstrate a level of intelligence on behalf of your business; if you’re paying attention to what a user likes, it’s reasonable for that user to assume you’ll pay attention during future interactions as well. Our increasingly mobile world is fueling these trends—64% of consumers say they’re more likely to buy from businesses that use personalized recommendations, while 66% say they want retailers who understand their needs.
Applying game mechanics such as competition, leaderboards, points, and rewards to mobile app development. More and more businesses are taking advantage of these trends by incorporating gamification into their app strategy in order to reward users with real-world prizes and accolades.
7) Mobile Payment Integration
Payment integration is vital because, regardless of how well you have marketed your app and how many downloads it gets, users won’t be able to use it if they don’t have access to your payment system. Make sure that your payment integration supports a variety of different platforms including Apple Pay, Android Pay, Samsung Pay, PayPal and others. This can help increase your customer base tremendously as there are more than 2 billion people using mobile payments now.
8) Augmented Reality & Virtual Reality
Virtual reality and augmented reality have been on our radars for several years now, but it’s not until recently that we have seen significant growth. According to a study by PwC from 2017, AR and VR market could grow as high as $165 billion by 2020 with most of it being attributed to VR headset sales. The focus on developing mobile apps is only going to increase exponentially, especially with both Apple and Google heavily investing in AR/VR products.
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